NASCAR Driver Kyle Busch is Spreading the News…
Interstate is Still in Racing!

With the great start to the season, the news is spreading fast! As title sponsor of the #18 car for recent NASCAR Sprint and Nationwide races, your customers are seeing Kyle and the #18 car hittin’ the headlines across USA Today, NASCAR Scene, NASCAR.com, ESPN.com, CBS.sportsline.com, dozens of TV race programs and more!

At the California Race it seemed that Kyle is a media favorite which helped turned the rain delay into a positive!

• Pre-race/Rain Delay coverage – 3 hours 4.4 rating 4,956,000 HHs
• Sunday Race coverage – 3 hours 6.2 rating 7,006,000 HHs
• Monday race coverage – 2.5 hours 2.3 rating (Monday’s rain delay rating would have been the 6th most watched sporting event on Sunday!)

See more details about the coverage Kyle is receiving at www.interstateracing.com’s media section.

While he is sponsored by M&M most weeks, Kyle thinks it’s easy bein’ green for six NASCAR Sprint Cup and two Nationwide series races. Interstate Batteries #18 will be back for the Texas Race April 6th.

In addition Interstate Batteries is the “Official Battery of Joe Gibbs Racing,” so we get coverage with Kyle Busch, Tony Stewart and Denny Hamlin at every race! We’re on their uniform, part of their paint job, and when any of these top drivers win, Interstate is guaranteed part of the spotlight. We’re already seeing how supporting three of the top race drivers is sure to support your Interstate sales.

Combine the success of the race team with that of Interstate’s new TV ad the Power Inside,
and Interstate Batteries has been pumping up awareness for more sales!

More than 500 Interstate Batteries ads ran alongside NFL and College Bowl games, NBA and NCAA games, and a number of other popular shows on Fox, ESPN, CBS, The Weather Channel, The Discovery Channel and more! We’re hearing from viewers all day long that they’ve seen our ads and enjoy the fun approach of the Power Inside.

With the extremely cold weather that has come this winter, the ads were timed just right to remind consumers to find an Interstate dealer when they need a battery.

We developed this new racing program and TV campaign so that your customers will feel confident in buying Interstate from you. Early reports show we’re hitting that objective, and we’ll share more as we see more results.

Our goal is to make it easier than ever to sell Interstate Batteries! Send us a note and let us know what ‘cha think!